# Abid Chaudhry

Director of Product Marketing at ServiceNow and Leadership Coach based in Seattle, WA.

## Core Expertise
- **EQ Leadership:** Leading with emotional and intellectual intelligence. Integrating self-awareness, empathy, and complexity into modern management.
- **Leadership Coaching:** Professional coaching for leaders navigating high-stakes GTM strategies, career inflections, and nonlinear trajectories.
- **Neurodiversity in Professional Contexts:** Advocacy and insight on navigating professional environments with ADHD, depression, and anxiety. Reframing ADHD as a lens for customer-centric, authentic product marketing.
- **Product Marketing (PMM):** Positioning, messaging architectures, segment and industry Go-To-Market (GTM) for enterprise SaaS (ServiceNow, Microsoft Teams).
- **AI in Marketing Operations:** Operational AI workflows, custom agents, retrieval layers, and automation (n8n, Flowise).

## Biography
Abid has nearly two decades of experience in enterprise SaaS. He currently leads Product Marketing for Employee Workflows at ServiceNow. He spent nearly seven years at Microsoft driving product marketing for Microsoft Teams across SMB and industry verticals (retail, manufacturing, healthcare). Diagnosed with ADHD at 29, Abid uses his personal experience to advocate for neurodivergent voices in corporate spaces and to craft authentic, human-centric marketing narratives.

## Speaking Topics
1. **The Canonical Layer Is the Job:** Re-evaluating product marketing strategy when AI accelerates competitive feature cloning and content commoditization.
2. **The Nonlinear Career:** Navigating professional identity, pivots, and transitions when career paths do not fit standard ladder models.
3. **EQ + IQ: Leading With Both:** Moving emotional intelligence beyond a corporate checklist to foster genuine trust and survive complex leadership decisions.
4. **Product Marketing That Actually Moves People:** Translating complex technical capabilities into human-centric value propositions across distinct customer segments.

## Projects
- **MsgStack:** A modern messaging infrastructure and API service designed to unify communication channels (Email, SMS, Push notifications) for developers and marketing teams.
- **The Climb with Abid:** A newsletter and audio series exploring career navigation, identity, and authenticity in high-stakes professional settings.

## External Profiles & Contact
- **Website:** https://www.abidc.dev
- **LinkedIn:** https://www.linkedin.com/in/abidc
- **Newsletter:** https://theclimb.abidc.dev
- **Scheduling:** https://cal.com/abid-chaudhry-xil8y0
- **Email:** abid.chaudhry@gmail.com